![]() Instead, Apple is releasing a dedicated TV app with macOS Catalina.Īnd as podcasts continue to grow in popularity, it didn't make sense to keep trying to include that as a listening pillar alongside Apple Music and the iTunes Store within a single app. With Apple launching its own Apple TV Plus streaming service this year with original TV shows and movies, trying to cram that into the existing iTunes experience could've been a mess. Likewise, as digital video has become a much larger part of the entertainment ecosystem, it's helped make iTunes a bloated, awkward-to-navigate affair. The melding of classic iTunes and Apple Music has never been the most harmonious pairing, so this refocusing makes sense. The iTunes Store surely still has some ardent users who want to "own" their music, but those numbers are significantly dwindling. As mentioned above, Apple will roll out separate Music, TV, and Podcasts apps that are specifically built to highlight and manage each type of media.Īpple Music, the company's all-you-can-listen subscription service, has become a significant driver of revenue in recent years as people turn away from buying individual albums and tracks. The long-awaited iTunes shutdown is finally happening. It's true: on Macs, iTunes is indeed going away as a piece of software.
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